Budgets shown in RM (Malaysia). Ad spend is always SGD.
Last 4 weeks by creative · week by week · momentum
Leads per creative in each of the last four weeks (each column is a 7-day slice; the columns sum to the matrix below). Darker = more leads that week. Counts are small — read as momentum, not precision.
Last 4 weeks · lead-form detail
The weekly-updated view — budget mix, service split (D&B / Design-only), measures and cost for creatives with leads in the trailing 4 weeks. Same design as the full matrix below, scoped to now.
Budget-tier mix (blue = more), service split, measures, active window and cost, per creative — from the lead form, which began capturing budget & service in Apr 2026 (so counts here are lead-form, not all-time). Variants combined; recruitment/brand spend excluded.